They used to do all of this in person. “We were having difficulties with in-person sessions, which were typically 1:1. We still want to continue to do these (in the future), to experience their in-person reactions,” says Vuleta. These in-person sessions allowed the AMI team to gather high quality, in depth feedback, however the process was long and labour intensive for those involved.
Two key issues became apparent with their in-person model, even before COVID-19:
- Time and people restrictions – AMI could not engage with as many people, and it took more time to organize the logistics involved with these in-person sessions
- Difficulties with access and mobility – it takes time and effort for people to meet in person, particularly if the participant is a person with disabilities who needs to take transit
So, when Vuleta and her team could no longer do research in the way that they needed to, they began to look for other options and to ask their team what was out there. A priority for the AMI team was to maintain the quality of the research they were already doing, while enabling the team to move faster and implement more efficiently.
Once AMI realized what Fable could do, they knew it would make sense for their research. “First, this can increase our reach, in general, which is very important. But during the COVID-19 period, we couldn’t even reach anyone in-person at all,” said Vuleta.