Working with Fable helped the CBC build an accessible election experience, from start, education and platform information to help inform Canadians of various platforms, to finish, election results. From the onset, Fable eliminated the burden of recruitment and allowed the CBC to engage with people with disabilities online and on-demand. From consent forms, to fair compensation, Fable helped CBC stay focused on the primary goal; delivering accessible election coverage.
With that extra work removed, CBC’s team was able to allocate more time to engaging people with disabilities, especially in the rehearsal stage, which made it possible to get feedback earlier and iteratively.
As the election unfolded, CBC’s digital team was confident. Every Canadian would be well-informed and able to follow election results live. On the final Compatibility Test, ran during election night, positive feedback validated the team’s hard work.